Smart roadster
Can a forgotten Cult Car become a Modern Symbol of Joyful, efficient Performance?
research
Strategy
concept
design
production
From mood boards to sketches and digital renderings, this project defines a clear visual identity for a modern Smart Roadster, blending lifestyle cues with compact electric performance.
Design Phases
Project Details
Model Revival / Design Narrative
Scope
Accesible Performance / Electric Lifestyle
Focus
Exterior Design Study
Context
Q2 2022
Time
Solo Contributor
Role
DESIGN DIRECTION:
ELECTRIC CHIC
Emotional form meets urban attitude. Chic, compact, and charismatic, this Roadster redefines Smart’s identity with sculpted surfaces, warm tones, and jewel-like details that invite touch. A quiet icon for a loud, style-conscious generation of urban taste makers.
Soft Power & Bold Charm
FORM IDEATION:
SHAPING EMOTION THROUGH PROPORTION
The Smart Roadster’s form language balances sculptural softness with confident graphic definition. The front takes on a more sophisticated, almost assertive expression, inspired by the composure of Smart’s new SUV family. Clean volume separations articulate the body, while strong break lines create clarity. Rather than relying on small detailing, the identity emerges from proportion and silhouette. Graphic elements, such as DRLs and intakes, are treated like precise 2D inlays: flat, deliberate, and minimal. The result is a design that feels modern and self-assured, emotionally expressive, but never whimsical.
