DSR - Deutsche Skater Republik represents the East German skating culture in Berlin. The Brand image works by using the second look, a method of attracting action by the interested onlooker. The whole project included the creation of a brand image and visual esthetic, as well as a focused campaign. To give a feel for the products prototypes were created, from the skateboard wheel business card to t-shirts and a skateboard.
 Mika is a Turkish Handbag manufacturing brand selling their individual products worldwide. The Brand Image was created to emphasize the main use of garn with its soft and round look and feel.